Scents for fabrics – the new cleanliness trend. They are used but not seen, fabric freshener sprays are new allies for women who love to have their home always tidy, organised and with a fresh and clean scent every time they arrive home. Where does the need to create scents for fabrics come from? The need for fabric deodorisers derives from various needs: primarily that of refreshing furnishings that cannot be washed constantly, such as the sofa, armchairs, cushions, curtains and carpets. It is not always possible to remove sofa and cushion covers to wash them and often, they do not really need to be washed; therefore, fabric fresheners can be used to convey a new sense of cleanliness, especially when hosting guests at home! Another need is that of giving clothing, such as trousers, jeans, sweaters, T-shirts, etc. a new fresh scent after using them during the day– and often, a garment does not need to be washed immediately after it has been worn (this is also because delicate fabrics, such as silk, wool, linen, etc. lose their properties if they are washed too often). And so, we air them, we spray the freshener, and we can then wear them again! With regards to clothing, let us not forget how important fabric fresheners are for our seasonal wardrobe changeover! The garments will remain closed in our wardrobes for a whole season, so spraying a little scent before placing them in boxes and garment bags is an excellent solution! Or use the freshener when they are removed from the boxes to eliminate the unpleasant odour of closure! The third focal point can be defined as a new trend, rather than a need: to buy fabric scents with olfactory notes, which aromatherapy considers as beneficial for people, such as lavender (inserted in our Marta Lavender spray), with its relaxing properties, which is used to create scents that are to be sprayed on bed cushions of both children and adults, to sleep better. Or there are fragrances that psychologically recall the typical “clean fragrance” of a laundry room – a classic scent that all women love because it conveys a sense of cleanliness and freshness. Marta Laundry spray was created based on this concept, and specifically designed for those who love this fantastic sensation. The last need that is known by all today is to perfume the linen: bathroom, kitchen and bed linen, such as sheets, towels, napkins and tablecloths. Once the linen has been washed and ironed, the scent removes the unpleasant odour of the iron or released limescale. Watch our video to find many other ideas on how to use our fabric fresheners!